77 Instagram Statistics 2023 (Active Users & Trends) (2024)

Since its introduction in 2010, Instagram has skyrocketed to over 2.3 billion active users, making it one of the top 5 social networking platforms globally. If we put it on a scale, aquarter of the world’s active netizens use the platform every month!

Instagram will turn 13 this coming October, and it is only getting young with more features and improved algorithms! Recently, the Instagram team also launched a new social media “Threads.”

If you want to plan your marketing strategy for Instagram in 2023, it’s critical to stay up to date on its current state and trends. We have covered everything from Instagram’s demographics, to the best time to post on the platform in this post.

Let’s get right into it, shall we?

About Instagram:

Launched on6 October 2010
Headquarters atMenlo Park, California
PeopleAdam Mosseri (Head of Instagram), Kevin Systrom (co-founder),Mike Krieger (co-founder)
Parent CompanyMeta (Facebook)

Instagram Statistics 2023 (Top Picks)

  1. Instagram has over 2.35 billion users currently and this number is projected to reach 2.5 billion by the end of 2023.
  1. 71% of Instagrammers in the United States are aged between 18 to 29.
  1. An average user spends 24 minutes on Instagram every day.
  1. Instagram has a pretty even gender split in its users with 50.7% males and 49.3% females making up the total audience.
  1. India has the most Instagram users accounting for 326.6 million Instagrammers.
  1. Up to 95 million Instagram users may be bots, costing marketers $1.3 billion each year.
  1. Over 900 million people interact with Instagram stories.
  1. Threads, an app by the Instagram team gained 2 million users within 2 hours of its launch. The platform now has over 100 million users.
  1. Instagram’s workforce consists of 450 people.
  1. Cristiano Ronaldo is the most followed person on the platform, with 599 million followers.
  • Lionel Messi’s post with the world cup trophy is Instagram’s most-liked post, with over 75.7 million likes.
  • With over 43.2 million comments, Alexandros Kopsialis’s post ‘Giveaway With Lavineenrose’ has the most number of comments on Instagram.

Instagram Monthly Active Users (MAUs)

There are currently over 2.35 billion monthly active Instagram users. This number makes Instagram the 4th most popular social media in the world in terms of MAUs.

The platform is estimated to reach over 2.5 billion by the end of 2023.

47.84% of the world’s 4.18 billion smartphone users access Instagram every month.

Statistics on Instagram’s Monthly Active Users:

  1. India, with 230.25 million Instagrammers, has the greatest potential for ad-generated revenue, followed by the USA (159.75 million) and Brazil (119.45 million).
  1. Instagram is used on a regular basis by 46.35% of the world’s 5.07 billion people who actively surf the internet.
  1. Instagram is used by 25.31% of the world’s population

The monthly active user base of Instagram is equivalent to the population of the EU and North America combined.

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Below is the table showing the Instagram Monthly Active Users since 2013:

YearInstagram Monthly Active Users
2013110 million
2014200 million
2015370 million
2016500 million
2017700 million
20181 billion
20191.1 billion
20201.3 billion
20212 billion
20222.3 billion
2023 (projected)2.5 Billion

Sources: (Facebook) (Statista) (Mention) (Worldometers) (WordPopulationReview) (Statista) (Statista)

Instagram MAUs As It Happened Over The Years:

  1. On October 6th, 2010 (a year after launch), founders Kevin Systrom and Mike Krieger renamed the platform from Burbn, and grabbed over 1 lakh members in 1 week!
  1. It took Instagram just 67 days to reach the 1 million user mark.
  1. Instagram reached 10 million MAUs in 2011.
  1. In February 2011, with the help of investors, Instagram’s value reached $25 million
  1. Then, with the debut of an iPhone app, Facebook (META) bought the social network with 30 million monthly active members for a $1 billion.

Instagram Daily Active Users (DAUs)

The most recent announcement by Meta (Facebook) indicates that 500 million individuals use Instagram on a daily basis. That is one in every eight netizens at least once every 24 hours.

Instagram’s DAUs outnumber the population of the South American continent.

Some Quick Pointers on Instagram DAUs:

19.) With 500+ mil. DAUs, Instagram is ranked second only to Facebook in terms of daily logins.

20.) All of the 500 million traffic interact with Instagram stories.

21.) Instagram is used by 9.86% of the world’s 5.07 billion Netizens daily.

22.) Instagram is used by 13.15% of the globe’s 3.8 billion active social media users daily.

23.) Instagram is used by 6.32% of the world’s population daily.

24.) Instagram’s DAUs are 69 million more in numbers than the entire population of South America.

Sources: (Facebook) (Statista) (Worldometers) (WordPopulationReview) (Statista) (Recode)

Instagram Users By Country

India with 327 million users has the most Instagram users in the world, followed by the United States (169 million) and Brazil (133 million). These three countries account for over half of the world’s Instagram users.

Other countries with a large number of Instagram users include Indonesia, Turkey, Japan, Mexico, Germany, the United Kingdom, and Italy.

Here is a table showing the countries with the most Instagram users:

CountriesInstagram Users
India327 million
United States169 million
Brazil133 million
Indonesia106 million
Turkey56.4 million
Japan55 million
Mexico44 million
Germany34 million
United Kingdom33.5 million
Italy30.3 million

25.) Around 87% of Instagram’s 1.31 billion users who might potentially be targeted with ads are located outside of the United States.

26.) It’s also worth noting that the number of Instagram users in each country is growing rapidly. For example, the number of Instagram users in India has increased by over 50%.

Source: (Oberlo)

Instagram Features that Account for Its Growth

When you compare Instagram’s DAUs ever since its inception, it’s evident that the amount of exciting new features they’ve introduced over the years have had a significant influence on the app’s stickiness.

27.) Although Instagram had 550 million monthly users back in 2016’s 4th quarter. Only 100 million users were DAUs, that’s roughly 18%

Fast forward to today, and more than half of MAUs interact with the app on a daily basis as a result of the introduction of several amazing user-centric features.

Let’s discuss them in brief below:

  • Instagram Stories: Photo and video montages that last 24 hours.
  • Ephemeral messages: Secured and private messages that disappear after being seen.
  • Feed algorithm: Sorts feed based on which posts their algorithm predicts users will enjoy.
  • Instagram Television (IGTV): upload lengthier videos, erasing the prior restrictions.
  • Live video: Stream videos to your followers, who can interact with you.
  • Instagram Reels: Instagram’s response to TikTok allows users to make 15-second videos.
  • The capacity to translate comments, captions, and bios in real-time aided their spread into non-English speaking countries.

Instagram Stories Statistics:

Instagram launched the stories feature on August 2nd, 2016, a direct challenge to rival Snapchat. It provides the users with video and photo sequences that disappear after 24 hours from the time of post. Just a couple of months after releasing the feature, 100 million users started interacting with it on a daily basis.

77 Instagram Statistics 2023 (Active Users & Trends) (2)

The feature overtook Snapchat’s 150 million DAUs 8 months after its introduction.

Below is the breakdown of Instagram Stories Daily Active Users:

DateInstagram Daily Active Users
2016100 million
2017250 million
2019500 million
2022650 million
2023Over 990 million

Additional Statistics On Instagram Stories:

28.) 62% of people are more interested in a brand after viewing it on Instagram Stories.

29.) The most popular Giphy in Instagram Stories is the “heart love sticker.”

30.) The most active brands post17 Stories per month.

What does this tell us? It is okay to keep some vacant days on your content calendar for Instagram stories.

Instagram User Growth Rate Timeline

As per Instagram’s official data,

31.) The platform has been gaining around 100 million new users every 4 to 9 months (Constant since 2014).

32.) However, the corporation saw a significant rise of 200 million new users between September 2017 and June 2018. From 2018 to 2019, the rate slowed to a more consistent 6.7%

Check On Instagram Bot Accounts

33.) It is reported that Instagram has 95 million bot accounts, implying that 4.75% of their 2 billion MAUs are false profiles.

34.) Instagram’s bogus bot accounts cost marketers an estimated $1.3 billion each year in the advertising ecosystem.

35.) Around 15% of an influencer’s followers are fake.

Source: (Basic Thinking)

Instagram Users By Country

India with 327 million users has the most Instagram users in the world, followed by the United States (169 million) and Brazil (133 million). These three countries account for over half of the world’s Instagram users.

Other countries with a large number of Instagram users include Indonesia, Turkey, Japan, Mexico, Germany, the United Kingdom, and Italy.

Here is a table showing the countries with the most Instagram users:

CountriesInstagram Users
India327 million
United States169 million
Brazil133 million
Indonesia106 million
Turkey56.4 million
Japan55 million
Mexico44 million
Germany34 million
United Kingdom33.5 million
Italy30.3 million

36.) Around 87% of Instagram’s 1.31 billion users who might potentially be targeted with ads are located outside of the United States.

37.) It’s also worth noting that the number of Instagram users in each country is growing rapidly. For example, the number of Instagram users in India has increased by over 50%.

Source: (Oberlo)

Top Nations With The Highest Instagram Penetration

NationPercent Of Population
Cayman Islands75.5%

Instagram and its Rank Amongst the Social Media Giants

38.) With 2.35 billion active users, Instagram ranks 4th among the biggest social media networks globally as of 2022.

Parent corporation Meta (Facebook) owns 4 of the top 6 social networks (Facebook, WhatsApp, Messenger, and Instagram).

Social Media PlatformActive users (2023)
Facebook2.9 billion.
YouTube2.29 billion.
WhatsApp2 billion.
Instagram2.35 billion.
FB Messenger1.3 billion.
WeChat1.26 billion.
TikTok1 billion.
Telegram700 million
QQ606 million
Douyin600 million
Sina Weibo530 million
Snapchat514 million
Kuaishou481 million
Pinterest478 million
Reddit430 million
Twitter397 million
Quora300 million

Instagram Demographics

Expect to see all the Instagram demographics such as gender distribution, age-wise distribution, and much more in this section.

39.) The majority of Instagram users are between the ages of 18 and 34:

Users aged between 18 to 35 form a handsome 61.6% of the total Instagram audience!

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Here is a table showing the age of Instagram users:

Age GroupShare of Users

40.) The count of Males and female Instagrammers is pretty equal:

50.7% of males and 49.3% of females make up the total Instagram audience.

77 Instagram Statistics 2023 (Active Users & Trends) (4)

Here is a table showing Instagram’s gender split:

GenderShare of Users

41.) Instagram is Gen Z’s favorite platform to socialize:

Instagram is preferred by individuals of age 16 to 24 over other social networks, even surpassing TikTok. If you want to reach that age group, Instagram appears to be the place to go.

42.) Males of Generation X are the fastest-growing Instagram users:

The number of male users aged 55 – 64 who use Instagram increased by 63.6%. So, certainly, it’s a location where youngsters hang out, but don’t overlook the fact that other generations are engaged here as well.

43.) Instagram is used by 5% of youngsters under the age of 11 in the United States:

This is against Instagram’s user standards, which state that users must be at least 13 y/o to establish an account. Still, the platform is used by 11% of children aged 9 -11.

44.) 14% of adults in the United States have never heard about Instagram:

While Instagram has a large following in the United States, it does not reach everyone. This fact makes it more critical to understand the audience.

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Instagram Users in the United States by Location:

LocationPercent of users

The Average Age of A USA-Based Instagrammer

The majority of Instagram users in the USA belong to the 18 to 29 age group. They account for 71% of total American users

Age GroupUser Percent
18 to 2971%
30 to 4948%
50 to 6429%
Over 6513%

Income data of Instagrammers:

42% of the Instagram users in the US earn less than $75k a year while 39% of the users earn between 30k to 75k

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Here is a table showing the income of Instagram users in the United States:

People’s incomeUser Percent
Earning < $29,99935%
Earning between $30,000 to $74,99939%
Earning > $75,00042%

Source: (Statista) (PEWResearch) (Statista)

Instagram Reel Statistics

Instagram reels are the direct answer to TikToks. Instagram reels have gained immense popularity ever since their launch in 2020. As a matter of fact, all of Instagram’s 2 billion MAUs now interact with the reels feature. Here are some more facts and figures associated with this cool feature:

45.) 2 billion people all over the world interact with Instagram reels every month.

46.) It is estimated that around 2.5 billion people will interact with the reels feature in 2023.

47.) Ads on reels have a 60-second limit.

48.) Reels have a 22% higher chance of engaging users on Instagram compared to a standard video post.

49.) Instagram reels are used most by people aged 18 to 34.

50.) 53.9% of the Instagram reel audience are males, and 46.1% are females.

Threads by Instagram Statistics

Threads is anapp by Instagramthat focuses on discussions rather than visual material. Users can post threads and reply to others. These replies can include text (up to 500 characters), links, photos, and videos. Basically, this is Instagram’s counter to Twitter.

>> See how Threads by Instagram stands against its arch-rival Twitter in our side-by-side comparison.

Let us look at some of the interesting facts and figures associated with the Threads app!

51.) Thread become the fastest-growing consumer product ever.

52.) Threads acquired 100 million users in just 5 days.

53.) Threads acquired 2 million users within the first 2 hours and 10 million users in the first 7 hours of its launch.

54.) 100+ MillionThreads were shared within 24 hours.

55.) Threads app is available in 100 countries.Nations in the European Unionare excluded due to data-sharing policies between Instagram and Threads.

Seeing all these stats you might think, Threads is going to kill Twitter (now rebranded as “X”) in no time, right?

well, think about it again. Twitter is already working on rebranding and introducing new features and Thread’s traffic too took a hit.

According to Similarweb estimates, on July 7, Threads had over 49 million daily active users worldwide, which was about 45% of Twitter’s usage that day, with over 109 million active users. However, by July 14, Threads’ active users dropped to 23.6 million, which accounted for only about 22% of Twitter’s audience.

Let us wait and watch!

Average Number of Instagram followers

According to a BrandWatch survey, Most Instagrammers have fewer than 1k followers. Micro-influencers, who generally have 50,000 – 100,000 fans, are used by businesses to advertise their products.

As you can see below, this accounts for just 0.94 percent of the platform’s entire population.

Number of FollowersUser Percent
< 1,00053.62%
1001 – 10,00038.03%
10,001 – 50,0006.2%
50,001 – 100,0000.94%
100,001 – 500,0000.94%
500,001 – 10 million+0.27%

Instagram Influencer Statistics:

Being a media-sharing platform, Instagram is a prominent participant in the influencer economy, where people receive money in part based on their follower count.

56.) Influencers are paid based on their follower count, and if it’s full of bots, marketers are the ones losing their money.

57.) If an influencer has 43,000 followers and consistently posts 8 posts and 8 stories every month, they may expect to make $37,442 per year. That is equal to the typical income of a UK citizen

58.) in 2019, bogus bot profiles cost brands $1.3 billion.

59.) Influencers with fewer than 10k followers get paid around $80-$90/post.

60.) Influencers with fewer than 100k followers are paid around $200/post

61.) Influencers with between 250k to 500k followers may expect to earn roughly $670/post

62.) Influencers with more than 1 million followers will be paid around $1900 for each post.

According to Instagram, 87% of individuals claim an influencer influenced them to make a purchasing decision. The data also suggests that around 70% of “shopping fanatics” use Instagram to find new products.

Even if users aren’t directly shopping from influencers, there’s no doubting their effect on maintaining Instagram’s status as a shopping destination along with a social media platform. Picture posts (78%) & Stories (73%) are viewed as the most successful kinds of content by people who engage in shopping from influencers.

Sources: (Ghostdata) (WSJ) (Wired) (PetalCard)

The Top 50 Instagram Influencers Have a follower count equivalent to World’s population

63.) The top 50 Instagram influencers have almost 7 billion Followers combined.

64.) As of 2017, the count was just around 4 billion. Now in 2023, these top Instagrammers have added approximately 70% more followers.

Most Followed Instagram Users (August 2023)

Leaving aside Instagram’s official profile, which is the most followed handle on the network, the top ranks are dominated by people from the music, sports, and entertainment industry. Some of the celebrities on the list, such as Kylie Jenner and Kim Kardashian, have increased their reputation and money by using Instagram and other social media.

65.) Cristiano Ronaldo is the most followed person on Instagram, with 596 million followers, accounting for over 23% of the platform’s overall user population.

77 Instagram Statistics 2023 (Active Users & Trends) (7)

Below is the list of the top 20 most-followed people on Instagram as of December 2022:

Instagram’s UsernameProfile Name(Owner)FollowersProfession
@cristianoCristiano Ronaldo599 millionFootballer
@leomessiLionel Messi481 millionFootballer
@selenagomezSelena Gomez427 millionMusician, actress, producer, and businesswoman
@kyliejennerKylie Jenner398 millionTelevision personality, model, and businesswoman
@therockDwayne Johnson388 millionActor and professional wrestler
@arianagrandeAriana Grande377 millionMusician and actress
@kimkardashianKim Kardashian363 millionTelevision personality, model, and businesswoman
@beyonceBeyoncé315 millionMusician, actress, producer, and businesswoman
@khloekardashianKhloé Kardashian311 millionTelevision personality and model
@nikeNike302 millionSportswear multinational
@justinbieberJustin Bieber293 millionMusician
@KendalljennerKendall Jenner293 millionModel and television personality
@natgeoNational Geographic282 millionMagazine
@taylorswiftTaylor Swift269 millionMusician
@virat.kohliVirat Kohli256 millionCricketer
@jloJennifer Lopez250 millionMusician and actress
@kourtneykardashKourtney Kardashian224 millionTelevision personality and model
@nickiminajNicki Minaj224 millionMusician
@mileycyrusMiley Cirus213 millionMusician and actress
@neymarjrNeymar211 millionFootballer

Source: (BrandWatch) (Statista) (Wikipedia)

Top 20 Most Liked Posts On Instagram.

Until 20th December 2022, Chris Godfrey’s photo of an egg was the most-liked post on Instagram. Lionel Messi surpassed it with his post of the FIFA World Cup 2022 celebration;

66.) Lionel Messi’s post has over 75.7 million likes at the time of writing this article.

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Let us take a look at Instagram’s top 10 most-liked posts of all time:

RankAccount OwnerPost DescriptionNumber of Likes
1Lionel MessiPhotos of Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina75.7 million
2Chris GodfreyPhoto of an egg60.2 million
3Lionel MessiPhotos of Lionel Messi in bed with the FIFA World Cup Trophy54.8 million
4Cristiano RonaldoPhoto of Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton42.8 million
5Lionel MessiPhoto of Lionel Messi on an airplane with the FIFA World Cup Trophy42.0 million
6Cristiano Ronaldo
Al Nassr FC
Announcement ofCristiano RonaldojoiningAl Nassr FC34.5 million
7Lionel MessiCelebrating the2022 FIFA World Cupwin inArgentina34.5 million
8Cristiano RonaldoPhoto after 2022 FIFA World Cup elimination34.3 million
9Leonel MessiPhoto of Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton33 million
10Cristiano RonaldoGeorgina RodríguezTheir twins pregnancy announcement32.7 million
11Cristiano RonaldoPost in remembrance ofPelé32.4 million
12XXXTentacionFinal post before his death31.8 million
13Lionel MessiPhotos after 2022 FIFA World Cup match against Croatia29.8 million

The Average Amount of Time Spent on Instagram Every Day

67.) As per Data Reportal’s global overview report, Instagram users spend an average of 24 minutes each day on the platform. This translates to 11.2 hours every month.

This figure may be further broken down as per users’ age. Instagram users under the age of 25, spend 32 minutes/per day, and users over the age of 25, spend 24 minutes/per day on the platform.

Additional Stats:

68.) Users of age below 25 spend more than 8 days each year on the network.

69.) Users of age over 25 spend more than 6 days each year on the network.

70.) A heavy social media user spends 1 hour and 25 minutes on average each day on the platform.

71.) An average individual over the age of 18 will spend more than 19 days a year on social media across all platforms.

The introduction of Instagram Stories in 2016, which included features such as Boomerang & GIPHY stickers, has also led to an increase in the amount of time individuals spend on Instagram.

Source: (Instagram) (eMarketer)

Instagram Statistics for Businesses:

72.) 90% of Instagrammers follow at least one brand: Instagram is a place to build brand networks and enhance engagement with existing and potential consumers. Instagram delivers new business features on a regular basis. The platform also has a dedicated Instagram for Business handle to help you get started.

77 Instagram Statistics 2023 (Active Users & Trends) (9)

Know all about Instagram for Business by clicking HERE.

73.) Every month, A typical Instagram business profile gains 1.69% more Audience.

74.) One in every two people has used Instagram to explore new businesses: It’s a fantastic discovery tool! 50% of consumers use it to find new companies, goods, or services. Furthermore, two-thirds of respondents believe the platform promotes meaningful engagement with businesses.

75.) Instagram is used by 44% of individuals to purchase on a weekly basis: The shopping function was introduced recently, but it has already taken the retail industry by storm. According to an official Instagram report, 44 percent of users use the platform to shop on a weekly basis.

76.) In 2021, Instagram’s ad reach surpassed that of Facebook: Facebook’s worldwide ad. reach expanded by just 6.5%, while Instagram’s increased by a staggering 20.5%. If sponsored reach is a cornerstone of your social media plan. Take your business on the platform ASAP!

77.) Brands post 1.6 times/day on average: Taking yearly posts into account, 62.7 % are images, and 16.3 % are videos. If you’ve been sticking to a photo-only strategy, now could be the time to branch out.

The Best Time To Post On Instagram (2023)

The best time to post on Instagram varies from day to day. We have also covered this topic in a detailed manner in another post. You can check it out HERE.

Here is a table that shows the best time to post on Instagram each day of the week:

DayIdeal Time to PostPeak Engagement Time
Monday6 Am, 10 Am, 10 Pm.11 Am to 2 Pm.
Tuesday2 Am, 4 Am, 9 Am.10 Am to 3 Pm.
Wednesday7 Am, 8 Am, 9 Am.11 Am to 1 Pm.
Thursday7 Am, 8 Am, 11 Pm.1 Pm to 3 Pm.
Friday5 Am, 1 Pm, 3 Pm.10 Am to 11 Am.
Saturday11 Am, 7 Pm, 8 Pm.10:00 am
Sunday7 Am, 8 Am, 4 Pm.Around Noon.

One thing to remember is that these times may not work for all. You might want to consider the following factors before deciding your sweet spot for posting:

  • Time Zone and Location (of both yours and your audience).
  • Primary audience.
  • Your CTA.

NOTE: You might want to avoid publishing on Sundays because it has the lowest user involvement of the week.

How to Tackle the Issue of Time Zones:

If your followers are from various nations or even the east and west coasts of the United States, this might affect your engagement.

The easiest approach to deal with this is to use Instagram’s insights function, which provides free statistics to all professional account users in the application itself.

To access it,

  • navigate to your profile page and click the menu icon in the upper right corner.
  • Select ‘insight’ from the list.
  • Select the ‘audience tab’.
  • scroll down to see the ‘Cities and location’ section.

By examining this data, you can determine what time zones the bulk of your users are in, and then arrange your posts around the top engagement periods We’ve shown above! Easy isn’t it?

Sources: (SproutSocial) (HubSpot)

Instagram Employee strength

78.) There are currently 450 people working at Instagram serving 2 billion monthly users. This is a minuscule figure when compared to parent corporation Meta’s Facebook, which has approximately 58,600 employees serving 2.9 billion users.

In comparison to other successful social media players, Instagram has always managed to operate with a small crew. For e.g., Twitter employs 6,600 people and serves over one-third of Instagram’s MAUs.

Timeline of workforce

  • 2009: Kevin Systrom begins development on Burbn (Instagram) (single employee)
  • 2010: Mike Krieger joined the project, bringing the total number of staff to 2.
  • 2012: The Instagram staff expands to 13 people serving 30 million members before being acquired by Meta for half a billion U.S. dollars.
  • 2022: Instagram has 450 employees serving Over 2 Billion active users.

Future Statistics for Instagram (2023)

Change is the only constant on Instagram! If you want your presence to be felt by the majority of the audience, you need to stay up-to-date with the latest trends. As we wind up 2022 and enter 2023, we have mentioned some crucial Instagram trends to look into and implement into your campaign to make it big!

Trend #1: Reels, Reels, and more Reels.

Short-form video content is the eye-catcher on almost all social media platforms. Instagram reels, which were launched back in 2019 as the answer to TikToks, are spreading like wildfire. For a matter of fact, every Instagram user interacts with reels when they are on the platform. Check our complete guide on Instagram Reels here.

Trend #2: Paid advertising can be a way!

With the ever-changing Instagram algorithm, it is almost impossible to maintain a good organic reach on the platform. Harness the power of Instagram ads and get your business/brand in front of millions of eyeballs. A survey by Data reportal reveals that Instagram can reach 1.44 billion people through ads.

Trend #3: Collaborations!

One more great way to get extra reach is to post collaborative posts with accounts with higher engagement.

Trend #4: Dance and Meme Revolution.

One third of Instagram’s young users are “eager to see more dancing challenges in 2022,” according to the social media platform’s own 2022 trend report. Talking about memes, it has always been there isn’t it? Make use of these and grow your account to the next level.

Related Statistics:

  • Telegram Statistics
  • Quora Statistic
  • Chatbot Statistics
  • Spotify Stats
  • Clubhouse Statistics
  • Disney Users


Hopefully, this detailed breakdown of Instagram’s facts and figures will assist you in harnessing the power of this powerful platfrom in your future campaigns.

Which statistic on this list astonished you the most? Or perhaps you have a statistic that we haven’t included here.

I will keep on updating this post at regular intervals so that you guys always ahve access to fresh information. Until then, happy Instagramming & Threading!

What is most effective way to promote a brand on Instagram?

Reels are the best way to get in front of as many eyeballs as possible on Instagram.

Is Instagram good for influencer marketing?

Instagram is arguable the best platfrom for influencer marketing currently. We say arguable because TikTok too has a huge potential for influencer marketing and goes head on head with Instagram!

77 Instagram Statistics 2023 (Active Users & Trends) (2024)


77 Instagram Statistics 2023 (Active Users & Trends)? ›

There are currently over 2.35 billion monthly active Instagram users. This number makes Instagram the 4th most popular social media in the world in terms of MAUs. The platform is estimated to reach over 2.5 billion by the end of 2023. 47.84% of the world's 4.18 billion smartphone users access Instagram every month.

What are the Instagram statistics for 2023? ›

Instagram Business Engagement Benchmarks

As of 2023, the average engagement rate for all types of posts is 0.97%. The average engagement rate for photos is 0.59%. Videos have an average engagement rate of 0.68%. Carousel posts have an average engagement rate of 0.77%.

How many Instagram users are there in the US in 2023? ›

How many active users are on Instagram? In 2023, the photo sharing site is projected to reach 127.2 million monthly active users in the United States, up from 114.6 million users in 2020.

What is the average engagement rate on Instagram 2023? ›

The average Instagram engagement rate for video posts is 0.68%, a marginal 0.02 percentage points higher than the average across all post types. Last but not least, the average engagement rate for photo posts is 0.58%.

What percentage of active users are on Instagram? ›

11.01% of the world's 4.54 billion active internet users access Instagram daily. 11.96% of the world's 4.18 billion active mobile internet users access Instagram daily. 13.15% of the world's 3.8 billion active social media users access Instagram daily. 6.43% of the world's 7.77 billion population uses Instagram daily.

What is the most popular content on Instagram 2023? ›

Preferred types of content on Instagram according to users worldwide as of April 2023
CharacteristicShare of respondents
6 more rows

How is Instagram changing in 2023? ›

In one of the biggest updates to Instagram in 2023, the platform no longer wants users to use 8-15 hashtags and instead favors posts with 3-5. Instead, it wants users to use keywords in their captions that relate to the video.

How do you find most active times on Instagram 2023? ›

Open your Instagram app and go to Insights, then Audience. It will show you approximate times each day of the week that your followers are the most active on Instagram.

Where to find Instagram Insights 2023? ›

NOTE: Instagram can only show you analytics for content that was published after you switched to a business or creator profile. Once you've taken care of that, tap the menu icon in the top right corner of your profile, and tap “Insights.” This will bring you to a page overview of your account's analytics.

What is the best user engagement time on Instagram 2023? ›

The best times to post on Instagram are Mondays, Tuesdays, Wednesdays and Fridays between 9 a.m. and 1 p.m., generally. Similar to Facebook, the “off” hours are the early morning hours every day of the week, from midnight until 4 a.m. Instagram has grown a long way since its photo-only days.

How to calculate Instagram engagement rate 2023? ›

Here, “total engagement” includes the sum of likes, comments, shares, saves, and other forms of engagement, such as story views or profile visits, and “total followers” refers to the number of followers on an account. Finally, multiply the result by 100 to express the engagement rate as a percentage.

What age group uses Instagram the most? ›

Instagram age demographics: breakdown

According to recent research on the age demographics of Instagram users, nearly one-third (31.6%) of all Instagrammers fall within the 18-to-24 age group, making it the range with the biggest number of Instagram users.

What are the statistics of Instagram? ›

Instagram is used by 25.31 % of the world's population. Daily active users of Instagram stories are 500 million. 87% of Instagram users live outside the U.S. The highest number of users of Instagram is in India (229 million), the U.S. (143 million), and Brazil (113 million).

Who is Instagram's target audience? ›

The takeaway? As of 2022, the majority of Instagram's audience are Millennial or Gen Z users. In fact, overall, Instagram is Gen Z's favorite social platform. Global internet users aged 16 to 24 prefer Instagram to other social platforms — yep, even ranking it above TikTok.

What is the growth rate of Instagram? ›

What is the average monthly monthly follower growth rate on Instagram across all accounts? The average monthly follower growth rate on Instagram is 1.2%. If you would like to see how your account compares, log in to your Flick account or start your free trial.

Is Instagram losing popularity 2023? ›

User growth

Instagram has a massive user base, and it's still growing. It recently surpassed two billion monthly active users, joining an elite club with Facebook and WhatsApp. It continues to climb year-over-year, expecting to reach 1.44 billion users by 2025.

Is Instagram reach down in 2023? ›

Reach has simply shifted to accommodate creators posting what Instagram users want to see. Remember, the 2023 Instagram algorithm wants to show people what they like! So, to increase your reach on Instagram, you have to make your content more engaging.

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