Average Engagement Rate on Instagram [Updated May 2024] (2024)

FAQs

What is the average engagement rate for Instagram in 2024? ›

For context, as of March 2024, the overall Instagram average engagement rate across all content types is 1.09%. So if you're wondering what's a good average engagement rate on Instagram, there's your answer.

Iconosquare recently conducted a study of more than 30,000 Instagram profiles and found that the average engagement rate is 4.7%. Other studies have found the average engagement rate to be 1.22% and 4.59%. These statistics are averages and vary from industry to industry.

The industry standard benchmark for CTR is 0.5% to 1%. This number can vary slightly for different industries and ad formats. A high CTR means more people who see your ad are interested enough to click on it. You can use this metric to understand the ad relevance and ad creative effectiveness.

So, if you're wondering what is a good engagement rate for LinkedIn, there's your answer. Anywhere around or over 3% is a good value to work towards for LinkedIn engagement rate in 2024.

Instagram's 2024 updates are all about making your experience more engaging, fun, and efficient. Whether you're a content creator, business owner, or just love scrolling through your feed, these new features are designed to help you connect, share, and grow like never before.

While a good CTR depends on several factors specific to your ad campaigns, the average CTR for search and display ads is 1.9%. For search ads specifically, the average CTR is 3.17% and for display ads, the average CTR is 0.46%.

1. What is a good social media reach? For brands with large audiences, a good reach for Instagram would be around 8% for an Instagram post and 1% for an Instagram Story. As for Facebook, a good reach would be around 6%.

Home & living brands reach a TikTok average engagement of 1.22%, a 0.43% average engagement rate on Instagram, and a Facebook engagement rate of 0.21% on average.

What is a good Instagram engagement rate? ›

Engagement Rate = (Likes + Comments) / Followers x 100

There are industry standards by which you can check your results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.

What is a good engagement rate? Anything between 1% and 3.5% is considered an average engagement rate, with a higher engagement rate represented by anything over 3.5%. This number in your social media analytics shows that your target audience is connecting with the types of content you are posting.

Global Instagram follower engagement rate 2024, by type of post. As of February 2024, the average Instagram business profile follower engagement with posts on a page was 2.18 percent.

On average, businesses that are advertising on Instagram can spend as little as $0.25 or as much as $2+ per click, anywhere from $4 to $10 per 1,000 impressions, and from $0.03 – $0.11 per engagement action.

The best times to post on Instagram are weekdays generally between 10 a.m. and 2 p.m., with Tuesdays and Wednesdays engagement times extending to 4 p.m. We recommend scheduling posts Tuesdays through Thursdays between 10 and and 3 p.m. for optimal engagement.